A cute cartoon helicopter with a smiling face, three blades, and a small body.

What do we do at

Bold Donut

We scale the impact of your sustainability engagement campaigns through gamification

We move away from the “doom and gloom” by…

Being fun first with sustainability games people actually want to play

Capturing and retaining attention much more effectively than alternatives

Empowering people & organisations with positive narratives

Organisations using our game based solution to actively engage their audiences

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Making ‘boring’ topics fun

KPMG Ireland doubles employees waste knowledge

In Dec 2023, we piloted our Office Waste-Management game with employees at KPMG Ireland as part of their “Conscious Christmas” campaign and to support the introduction of their new bins system.

Two purple infographic boxes with white icons and text. The first box shows a head with a plant icon and states "Average of +100% increase in waste knowledge." The second box displays a thumbs up and smiley face icon with the text "Players engaged for an average of 3min8sec per session."

To find out more about how KPMG engaged and activated their employees on waste-segregation in a new and innovative way - download our Case Study.

KPMG Waste-Management Game at a holiday-themed office with Christmas trees and decorations, workers in front, and a Santa on a sleigh flying in the snow.

Engagement, Education & Behaviour

Impact

We know it can be difficult to get people on board with sustainability, and even more difficult to measure the impact your campaigns are having. We have worked closely with our clients to help them expand their impact and reach.

Green circular badge with a group of white icon figures representing people at the top. Below the figures, white text reads: "Enjoyed by over 15,000 players aged 18-65+".
Green circular icon with a clock graphic at the top and text below that reads 'Up to 12 mins of active engagement per session'.
Green circular badge with white outline of a human head with a plant inside and the text "Up to 195% Increase in knowledge."

Our aim is to help our clients to engage, activate and motivate their audiences in specific areas like waste and energy. Our customisable digital games are a combination of fun and educational, delivering impact and knowledge in short, bite-sized play sessions.

  • High engagement rates

  • Establish player knowledge baselines

  • Increase practical player knowledge

  • Motivate individual and group action

Screenshot of a matching puzzle game on a tablet device, featuring colorful cartoon bugs and icons for game activities on the sides.

As featured in

Mobile game leaderboard screen for 'Bold Donut' showing player rankings, usernames, star icons, and a prominent yellow 'PLAY' button at the bottom.

Waste & Energy…for now

Who’s it for?

Our engagement and activation games-based solutions are for Sustainability and Marketing professionals who are looking for innovative and exciting ways to get their audiences on board with climate-friendly behaviours.

Our customisable digital games offer our clients a meaningful way to engage with their audience, whether it’s a Sustainability Manager whose looking for employee engagement tool for their sustainability initiatives or a marketing manager who is trying to engage electricity customers in demand flexibility and sustainable energy use.

Our waste and energy games have been used by government, grid operators, banks, consultancies, universities and colleges. If you are interested in hearing more about our current games or have a sustainability topic you’re interested in exploring, get in touch below, we’d be happy to chat.

Want to hear more?

Hear more about our work in waste and energy

Hear the latest from our co-founders Kate Williams and Nathan Cruz Coulson on why we started Bold Donut, the type of work we’ve been doing and our aim going forward.

Supported by

You know the expression, “it takes a village to raise a child”? Well, we think it takes a village to raise a startup! At Bold Donut, we’re grateful for the support we’ve received from the startup ecosystem in Ireland. To hear more about our plans or to express an interest in getting involved in scaling impact through digital games - please get in touch on hello@bolddonut.com.