it’s the most wasteful time…of the year!
Don’t get me wrong, I love a reason to celebrate, but I am also the person questioning why shops are playing “Do they know it’s Christmas”...in November.
This November however, I am all about Christmas. Since the beginning of the month I have been designing the “Christmas edition” of our waste game. In the Bold Donut office, it’s been (digital) turkey legs, tinsel and Christmas crackers since November 1st.
But why are we releasing a Christmas edition of our waste game you might ask? The answer is simple: engagement and sustainability.
1) Seasonal Editions for Engagement
Classic casual digital games like Candy Crush, Overcooked! or Township regularly update their games to suit the season. In February, it’s all about love and chocolates, come April, there’s Easter Eggs and bunnies and in October, everything’s a little bit spooky. All of this is simply there to drive engagement by re-engaging those players who may have lost interest and keep those that are still playing entertained with new variations of a well-loved game. And for us, it’s similar, it’s our job to help our clients keep their audiences engaged and enjoying themselves and seasonal editions help us do that.
An example of the Halloween Edition Waste Game
2) Sustainability
Unlike casual games, we have another reason for our seasonal editions and that’s (you may have guessed it) - waste! Valentines Day, Easter, Halloween, Diwali, come with their own plethora of waste and with new waste comes questions about what bin it all goes in.
Our Halloween Edition, in addition to a ‘new look’ and spooky music, introduced players to new waste items such as jack o’lanterns, sweet wrappers, balloons and toffee apples. By playing our game, our clients are able to introduce their audiences to new, relevant waste knowledge, in a fun and relaxing manner.
Screenshot from the Halloween Edition of the Waste Game
We are then able to provide our clients with data related to these seasonal waste items. For example in one case, 66% of players did not know that in Ireland, balloons can be recycled. This type of data can then be used to inform targeted waste messaging in the future.
Releasing seasonal editions of our games gives us and our clients the opportunity to re-engage old players, attract new players and empower said players with the practical knowledge about how to prevent, reduce, reuse and recycle in any given season.
If you are interested in finding out more about our seasonal campaigns or how you can use our games to deliver quick and practical sustainability knowledge - get in touch!