Energy Game Case Study
with ESB Networks
How ESB Networks used the engagement power of digital games to educate over 1,500 people on demand flexibility and grid-friendly behaviour in a way that was innovative and fun!
ESB Networks are responsible for delivering electricity safely and reliably to 2.4 million customers across Ireland. In December 2024, ESB Networks partnered with Bold Donut to pilot an innovative solution to the challenge of engaging households with demand flexibility initiatives and increasing overall energy literacy.
Following on from the successful pilot, ESB Networks is continuing its partnership with Bold Donut and will share the game with an even larger audience in 2025.
To find out how Bold Donut and ESB Networks engaged their customers for an average of 6min54sec per session on the topic of demand flexibility - download our Case Study today!